Helping online coaching businesses scale by providing the knowledge, systems and talent.

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Businesses who use our setters

Tai Lopez
Jason Capital
David Meessen
Alex Mendoza
Tayo Oguntanade
Dawson Ladd
Isaac Global
Wanner Cashcow
Taha Hustles
Mitchel Weijerman
Luigi Newton
Shaun Davis
Youtube Clove

Case Studies

“*The results you see on this page are not typical, Cole Gordon and his students are professional marketers.  Their experiences do not guarantee similar results.  Individual results may vary based on your skills, experience, motivation, as well as other unforeseen factors.  The Company has yet to perform studies of the results of its typical clients. Your results may vary.”

Alex Mendoza
Lindsey Contreras
Vinny Donnini

Want to build & scale your sales team?

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A Quick Overview Of The Process

Setter Accelerator

The Setter Accelerator is designed for:

Our expertise lies in creating ethical selling frameworks that eliminate awkwardness and sales pressure, and building a team of setters & closers that delivers consistency and predictability for the business.

We help our clients master leadership-driven sales, recruit & hire A-Players, and set up systems to get them OFF the phones. Most clients start saving at least one “lost” deal per week within the first 30-60 days.


The #1 mistake we see with clients is trying to build a team with no foundation. Two keys to a solid foundation? 1) assets 2) economics. Assets means a validated offer and repeatable sales process. Economics = a comp structure that scales. This is what attracts A-Players and makes it possible for your sales team to WIN.


Hiring from a place of abundance (vs scarcity) is the secret to avoiding a high churn rate. We vet and topgrade potential recruits FOR you before you even interview them. Then we help you build out a “farm team” by developing your own pipeline of potential candidates (and keep it flowing 24/7.)


The biggest risk in hiring A-Players? “Ramp-time.” AKA how long it takes a closer to go from zero → KPI. The opportunity cost of having someone stuck in sales purgatory where they’re at 15% instead of 30% is huge. Our “on-ramp” process downloads everything I learned on my way to doing 70K/m+ solo into your closers as quickly as possible.


By this point, you’re off the phone completely. But if you want to transition into being a real CEO, you’ll need to focus on the systems that keep the machine humming. Morning meets, end of day check-ins, tracking dashboards, etc. Making data-driven decisions and creating a culture where people WANT to stick around. This is how you scale to high 7-figure or even 8-figure sales.

Want to build & scale your sales team?


Nope. We DO recruit for you…but our clients run their sales internally. The economics just don’t work at scale with the outsourced model. Sales is the most important part of your business – so outsourcing it is dangerous. If your sales agency walks away, you’re S.O.L. Our goal is to help you build an internal sales department that runs itself.

They work for you. We vet and topgrade potential recruits. But this is all about building YOUR internal team. So each and every person we send you is YOURS (once they’ve proven they can perform for you, that is.)

Absolutely not. It’s the same reason why outsourced sales don’t work – because the economics break down at scale. And if you don’t have the economics in place, you can’t A) attract A-Players, or B) incentivize them to stick around.

Yep. When you invest in getting our help to build your sales team, your salespeople get daily training & private coaching from me and my team. This is the only way we can make sure the new talent we bring in can step up and perform. From there, you’ll get licensed rights to use all our sales training and SOPs for life. So you can have me in the ear of every single setter and closer you’ll ever hire from here on out.

Yes, absolutely. This is our specialty. If you have an existing sales team that’s underperforming, we can help them 1) perform at a higher level, and 2) eliminate ruts and inconsistency. They’ll stop missing deals they should close… and you’ll end the year with a couple hundred thousand more in your pocket.

It’s true, not everyone IS ready. But you should still reach out and speak with us. Because we can at least give you next steps to get you “sales team ready” ASAP. And we’ve had plenty of people come in saying “I dunno if I’m ready”… only to jump in with both feet once they got a better understanding of how our process works. Bottom line is: if the program is not a good fit for you, we’ll say so.

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